John Norwood, Esq

Norwood Associates, LLC

Contact Details

Norwood Associates, LLC


John Norwood is one of California's top legislative advocates and principal of Norwood & Associates, considered the leader in the state's insurance and financial services sector, representing a blue chip list of business, insurance and financial clients.

His career has spanned more than 30 years in various capacities representing clients before the California Legislature and regulatory agencies. During that time, Mr. Norwood was one of the chief lobbyists for the California Manufacturers Association; founded and managed the Sacramento law and lobbying office of Heron, Burchette, Ruckert & Rothwell, a national political firm; and operated his own government relations firm for over 20 years representing numerous clients before the California Legislature and regulatory agencies.

One of the most experienced lobbyists in Sacramento, Norwood has earned a reputation as an expert in government relations, with access on both sides of the political aisle. In 1980 the California Journal named him "one of the rising stars in the lobbying business".

In 2004, the Los Angeles Times stated “for three decades Norwood has been in the middle of the scrum in most major insurance struggles in California.”  California's leading political magazine, Capitol Weekly, named him the “Most Trustworthy” lobbyist as a result of their 2010 poll of legislators and chiefs of staff. His successes include leading several hard-fought campaigns to amend California's insurance rate regulations statutes, reforming California's insurance agents and brokers licensing laws, obtaining numerous amendments to California's new privacy law for various clients, rebuffing challenges to title insurance and home warranty statutes, and defending against amendments to California's franchise law.

Norwood graduated from the California State University, Sacramento with a Bachelor’s Degree in Government.  He earned his Juris Doctor degree from the University of Pacific, McGeorge School of Law.